The first 3 things, you'll recognize from hearing over and over again. The final 2 are actually the most desired… and are what compels great talent to make a move.

You can’t change a limiting belief for someone, but you can create a space that supports change with and for them.

Behind every objection is some kind of positive intent worth honoring…

This first step seems obvious but is often missed. And results in completely missing the mark in steps 2 and 3…

If I can get them to just be open to doubt their absolute belief that this conversation is not worth having, then I can get the conversion.

My focus is on what I need to do in order to show up and continue to stay the course and make sure that happens in each interaction that I have.